A lot of independent businesses choose to get involved in local markets as a way to sell products and increase brand awareness. It can be incredibly effective and is a lot cheaper than leasing a retail unit, especially when you are a budding company.
Independent fashion retailers, in particular, can have a lot of success doing this, whether it’s showing off their designs or selling vintage pieces.
If you have recently started an independent fashion boutique, and you would like to start getting involved with your local market scene, here are some tips on how to set up the best stall.
1. Invest in a Card Reader
Fewer people are carrying cash with them these days, so if you want to make sure you are making as many sales as possible, you need to have a card reader with you. There are plenty of options to choose from when it comes to picking the ideal POS system, so take the time to do some research and find the best one for you.
This doesn’t mean you shouldn’t still prepare for cash payments, however, so you will also need to secure a cash box and float to be able to provide the correct change.
2. Hangers and Garment Rails
You’ll also need to make sure that you invest in some garment rails and clothes hangers to display the clothes professionally. You might already have some of these in your office space or at home if you sell clothes online, but if not, make sure you order these in time for your first market stall appearance.
Furthermore, you can easily find plastic hangers for sale and other retail accessories like this online.
3. Signs for Your Stall
You should always check the market guidelines when it comes to decorative items for your stall, and this includes how they want your signs to be displayed. Where possible, using a-boards can be more eye-catching, but at the very least have a sign hanging over your stall with your company name and logo.
Having some business cards and flyers with more information about your business in your stall for customers to take is also worthwhile, or place these cards in their bags when you make a sale.
4. Utilize the Space in the Stall
Market stalls aren’t always the most spacious, and the size of the stall you get may well depend on your budget, too, depending on the circumstances. This is why it is important to think carefully about how you can utilize the space you have to make it easy for customers to browse and see your clothing and accessories.
This may mean selecting a few choice pieces to have on display at your market stall, rather than taking a lot of your shop’s stock with you. Consider taking some of your bestsellers or most viewed items, as these will be the most likely to sell or catch people’s attention.